We created and implemented a communication plan to celebrate Gianni’s first All Star Game. Aerial shots of the legacy graffiti, created in Sepolia, along with a time lapse video was shared with the media creating a coverage explosion.
A collective Nike T-shirt was seeded to NBA journalists that wished good luck to Giannis few hours before the big game.
The activation achieved record results in 2 days including:
• >215 media stories
• >21 TV stories
• >100 social media stories
• >100M in reach
Antentokounmpo All Star Game
Comms Strategy, PR and Publicity , Media Relations, Influencers Relations, Content Creation