We created and implemented a communication plan to celebrate Gianni’s first All Star Game. Aerial shots of the legacy graffiti, created in Sepolia, along with a time lapse video was shared with the media creating a coverage explosion.

A collective Nike T-shirt was seeded to NBA journalists that wished good luck to Giannis few hours before the big game.

The activation achieved record results in 2 days including:

• >215 media stories

• >21 TV stories

• >100 social media stories

• >100M in reach