We launched a purpose driven campaign for Finish, focusing on the issue of water waste. Driven by the Reckitt Benckiser’s commitment in ‘creating a cleaner world‘, we built a program in collaboration with ‘global water partnership’ to fund projects that tackle water waste in remote islands. We run an integrated campaign including ATL, Digital, PR and instore activations.
Finish, To Nero Einai Sta Xeria mas
Purpose Strategy, Comms Strategy, Branding, Digital and Creative Asset Creation, POS activations, PR and Publicity