We built the communication strategy of Diageo’s Fine Drinking Initiative. A unique local initiative to engage consumers with Diageo’s reserve brands that became a European benchmark for the category. We developed the brand and event identity and an integrated communication plan that included digital and radio advertising assets, social media content, social media administration, PR and influencers.
World Class Fine Drinking Festival-Thessaloniki
Comms Strategy, Creative Assets, PR and Publicity, Social Media Management, Influencers Relations, Content Creation