We study and research

Change is the dominant fact of life in every business today.

This is particularly true in marketing, where the very tempo of change is constantly quickening.

COVID has influenced and changed personal needs & priorities, shopping habits and attitudes, consumer sentiment & behavior in ways unimagined until recently. Some of these changes may fade away soon, but many are here to stay and become the defining consumer trends for the future.

At VALUECOM, we seek to understand our audience and identify trends. This is our way to design great marketing initiatives.

In collaboration with international partners, we monitor & study global trends and reflect on their impact on the Greek market. Our dedicated website www.valuecominsights.com offers deep-dive reports for different industries and verticals.